Don Beck, Ph.D. is the President and CEO of the MSR Group. Don has 35 years of experience conducting brand and customer research in the financial industry. He served as a Managing Partner with Gallup leading research for Citibank, Wells Fargo and Fidelity. He left Gallup to join Booz Allen where he co-led a group of 500 customer and brand professionals. As lead financial consultant, Don works with organizational leaders of international and national financial institutions on best practice approaches to improve customer experience and customer retention as well as overall brand health. He is instrumental in performing analytics and bridging the gap between data and action. Don received his Ph.D. in Sociology from Washington State University with an emphasis in survey research and methods.
