Jill Perlberg

Jill Perlberg, VP – Head Client Experience Marketing leads new and existing client growth as well as content marketing at Northwestern Mutual. She is a trusted executive who connects strategy to impact achieving significant bottom line financial results.

With more than 24 years of marketing, digital product and CX experience, Jill has worked on several valuable projects, including establishing the company’s client experience vision and strategy, co-creating an enterprise task force on deepening client relationships and leading the integrated plan and launch for the company’s first 360-degree brand campaign, Spend Your Life Living.

Her career is centered on being a collaborative leader with experience managing direct reports, large enterprise matrixed teams and vendors to achieve company goals. She’s a strong communicator who can educate, persuade, and gain alignment on complex topics within large organizations to achieve superior results. Programs under Jill’s leadership have driven over 100% growth in SEO SOV, 300% increase in leads from content programs, 40% growth in mobile app digital adoption and usage and over $70M in incremental/attributable sales in client marketing.

Before joining Northwestern Mutual, Jill worked with Manpower Group and Chase Bank where she was responsible for internal audit, sales, marketing and digital product programs within Global Marketing, North American Marketing, and Innovation. Her expertise and commitment as a marketing practitioner and leader has allowed her to be recognized with respective company’s aspiring leader programs.

When not at work, Jill is a foodie, traveler and weekend soccer mom who loves seeing the world with her husband Tom and son Jason.