As a Senior Vice President & Practice Leader for the Financial Services, Insurance and Loyalty industries, Larry Filler helps organizations realize value from data. He has more than 30 years of experience in developing and applying analytics solutions for clients across many industry sectors, including technology, financial services, retail, automotive, packaged goods, loyalty, travel and not-for-profit. Larry co-founded the Boire Filler Group, an analytics consulting practice that was acquired by Environics Analytics in 2016. He began his career at American Express and later worked at the Loyalty Management Group and MacLaren McCann Relationship Marketing. A frequent speaker at industry conferences, Larry holds a Bachelor of Science degree in Economics from the University of Wisconsin and an MBA in Marketing from Schulich School of Business at York University.
Day 1: Sep 18, 2025
11:30 am
INDUSTRY EXPERT
Enhancing CX by Blending First and Third-Party Data
Marketers’ jobs have become significantly more challenging as the world becomes more complex due to media fragmentation, cookie deprecation, and more restrictive privacy laws. Refine customer experience strategies using data-driven insights while considering shifting market priorities. Discover how third-party data and data collaboration activities, combined with your first-party data can provide nuanced customer insights, enhance customer understanding, and create new opportunities to improve customer experience.
Key topics include:
- Leveraging PRIZM Segmentation System
- The benefit of data collaboration and clean rooms
- Insights driving new CX opportunities
- Measurement and more
Day 2: Sep 19, 2025
