Duration 29min 51sec
Improve CX by Blending First and Third Party Data | Session Recording
Join Larry Filler from Environics Analytics as he reveals how organizations can leverage advanced data strategies to understand customers more deeply.
In this eye-opening presentation, learn how: third-party data can provide nuanced customer insights, segmentation goes beyond basic demographics, clean room data collaboration creates new opportunities, multicultural and newcomer populations can be better understood and more!
Key topics:
– Prism Segmentation System
– Data collaboration strategies
– Customer experience optimization
– Multicultural marketing insights
Speaker

Larry Filler
Environics Analytics