Duration 29min 22sec

Navigating Digital Horizons: Measuring Success & Seamless Transaction Mitigation | Session Recording

Unlock the secrets to successful digital transformation and customer-centric strategy in banking! Join Mona Afzal of Scotiabank and Sabrina Ng of TD Bank as they dive deep into defining business success, balancing customer needs with financial goals, and the evolving role of digital and AI in shaping customer and employee experiences.

In this insightful panel, you’ll learn:

  • How top banks define and measure success beyond traditional metrics
  • The importance of co-creation and leveraging data for better customer journeys
  • Why employee feedback is crucial for digital transformation
  • Practical tips for agile strategy, ethical controls, and deepening customer relationships

Whether you’re in banking, marketing, or digital transformation, this session is packed with actionable insights to help you drive results and deliver value for customers, colleagues, and shareholders. Don’t forget to like, comment, and subscribe for more expert discussions on digital strategy and transformation!


Speaker

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Mona Afzal and Sabrina Ng

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