Business Consulting • Management Consulting • Email Marketing • Direct Mail Marketing • Digital Marketing • Market Research • Marketing Consulting • Marketing Strategy • Product Marketing • Performance Marketing
Day 1: Sep 18, 2025
2:30 pm
PRESENTATION: TURNING INSIGHT INTO ACTION
TRACK 2: CX 360°
How Data Science Is Rewiring CX Strategy
In today’s competitive landscape, delivering a standout customer experience requires more than intuition, it demands precision. Use analytics to uncover meaningful customer behaviors, align service design with profitability, and support faster, more personalized decision-making across the business by:
- Operationalizing customer segmentation for measurable CX impact
- Using predictive analytics and portfolio management to prioritize experience investments
- Aligning cross-functional teams around data-driven CX strategies
Embed data science into customer journey mapping with the evolving role of research and insight teams in shaping long-term customer value
Day 2: Sep 19, 2025
