Derek Caramella

Data analysis leader at the intersection of marketing, finance, and strategy. I manage a team of senior analysts responsible for experimentation, incrementality measurement, and optimization across banking marketing campaigns generating ~$188M in annual incremental value. I build systems, not just models, including test-and-learn frameworks, uplift modeling pipelines, and budget optimization tools that guide executive-level marketing investment decisions. Passionate about moving organizations beyond attribution toward true causal measurement.