Kyle Psaty

Kyle Psaty is Vice President of Business Development at ITX Corp., a Rochester-based custom software development firm that has been building digital and AI-powered solutions for clients since 1997. He joined ITX in 2020 as VP of Marketing and expanded his scope to include sales leadership in early 2026.

Kyle’s background in growth marketing includes a key role launching one of the first AI-powered, programmatic media buying platforms for social media at Brand Networks, giving him an early vantage point on how AI could reshape a business. That perspective informs his work at ITX, where demand for AI-powered software solutions has grown steadily.

His approach to sales is rooted in solution selling: the belief that well-articulated business challenges are the foundation of effective technology outcomes, and that the best sellers understand not just where a client is today, but where their business is going. He applies the same lens to marketing, with a focus on impact, operational efficiency, and measurable ROI.