Day 1: Sep 18, 2025
2:30 pm
SPOTLIGHT SESSION: DESIGNING CX FOR DEPOSIT GROWTH
TRACK 1: STRATEGIC CX
Elevating Onboarding, Engagement & Value for New-to-Bank Customers
As the competition for retail deposits intensifies, customer experience has emerged as a key driver of acquisition, retention, and wallet share. Drive CASA deposit growth, grow new accounts in the business segment, and improve onboarding journeys all while remaining compliant and cost-effective by:
- Designing frictionless onboarding for NTB and New-to-Canada customers
- Balancing growth with compliance in deposit-focused CX strategies
- Using CX improvements to lower the cost of deposits and enhance engagement
- Tracking performance through KPIs like NTB growth, CASA ratios, and account activity
Optimize CX at the front lines of acquisition to directly impact deposit performance
Day 2: Sep 19, 2025
