Director, Customer Experience

Propel Holdings

Vibha Rao

Director, Customer Experience

Propel Holdings

ABOUT VIBHA


Vibha Rao is Director, Customer Experience at Propel Holdings, with +15 years in financial services and more than a decade leading customer experience and digital transformation. She builds customer-centered growth strategies and experience modernization initiatives that turn complex customer signals into scalable product and service innovation. Her work connects AI-enabled insights, design, and performance analytics to drive conversion, engagement and business growth.